Impressions
About the Digital Marketing Minor
Welcome to the Digital Marketing Minor at Rotterdam Business School
Embark on a transformative journey into the digital realm with the Digital Marketing Minor offered by the prestigious Rotterdam Business School. This meticulously designed program is your gateway to mastering the art and science of digital marketing, tailored for those eager to invest in their education, expand their skill sets, and acquire practical experience through an engaging and comprehensive curriculum
Our Digital Marketing Minor is more than just a course; it’s a voyage through the expansive world of digital marketing, offering you a blend of theoretical depth and practical application. The curriculum is ingeniously divided into two blocks, each aimed at building your expertise and confidence in this dynamic field.
Our experience in Finnish projects in 2024
Rotterdam business school and SAMK university in Finland, collaborated on a virtual learning project during the Digital marketing minor. Students form both universities collaborated on creating a video about their campuses in Holland and Finland. Students learned about photo and video composition, editing photos with Photoshop, and how to use these insight for marketing videos. The video below is one of the assignment the students worked on.
Hoitolatukku’s Skin Candy brand in Finland and Rotterdam Business School in the Netherlands collaborated on a virtual learning project during the Digital Marketing minor. Our students worked on developing a digital marketing strategy to expand Hoitolatukku’s Skin Candy brand into the Dutch B2C market. This project required a deep understanding of market dynamics, local consumer behavior, and sustainable marketing practices. Students developed a comprehensive implementation plan, outlining actionable strategies, clear timelines, and key responsibilities to support Skin Candy’s successful market entry.
Our experience in Cape Town, South Africa in 2023
From the 30th of October to the 8th of November 2023 a group of DMM minor students visited CPUT (Cape Peninsula the University of Technology) in Cape Town, South Africa, to work along with the students from CPUT on the Digital marketing plan. The students worked together on the DMP assignments with four South African organizations and NGOs to perform digital analysis and inform the organization on what they can do better to improve the visibility of their projects among partners and future sponsors.
Students have an amazing 10-day collaboration with the students of CPUT and the organizations. The students visited the organizations, to see and experience firsthand their projects and work in the townships and schools. Here you can see more impressions from the trip.
