Guest Speakers

With the focus on both strategic and practical approaches, the Digital Marketing Minor provides the students with an opportunity to meet with a number of guest speakers with years of experience in digital marketing. Every guest speakers is ready to inspire the students on a different topic in accordance with real-life and professional digital marketing advice.

Interested in becoming a guest speaker? Click here

Lecture Topic: Neuropsychology in the Customer Journey

Students have described Philip’s lecture in neuropsychology as the most interesting 90 minutes of the entire minor. Philip, is a behavioral scientist specialized in cognitive neuropsychologist who co-founded Neurofied with the aim of bringing behavioral psychology and neuroscience into the business world in a practical way. At Neurofied, he focuses on helping organizations understand and apply these sciences to create positive changes in management, HR, and innovation practices. He is also a author of book “Behavioral Scientist specialized in Cognitive Psychology and Neuroscience”.

Lecture Topic: Online Advertising & SEA

Michelle has plenty of tips, tricks, and tools to share when it comes to SEA and online marketing strategy. She has worked in the digital marketing field for 6 years now and have worked for many different companies, from small to large, in various sectors (B2B, B2C, and e-commerce). She started as a SEA specialist and grown into a digital growth strategist with a passion for search engine marketing (SEA & SEO). Currently, she is a self-employed entrepreneur under the name De Zeeuw Digital Marketing (DZDM), part time growth marketing strategist & team lead at TO BE FOUND and marketing specialist at InHouse Marketeers. Michelle enjoys inspiring and teaching students the ins and outs of customer-focused digital marketing.

Lecture Topic: Canva for education

At Canva, Petia is responsible for the commercial success of Canva services within the K12 and Higher Education sectors in the EMEA region. She develops and implements GTM strategy with a significant focus on channel development and frequent engagement at a policy level with national Ministries of Education across the region. She is passionate about education and speaks fluent English, Bulgarian, and Spanish, as well as basic French, Russian, and Italian.

Lecture Topic: UX Design

Milan started his UX career at DEPT. After that, he worked at Valsplat and since two years he has been using his skills and experience for Bravoure. Here he has the freedom to express his creativity in the UX designs for their customers.

Lecture Topic: Search Engine Optimization

Eva is currently a junior SEO consultant for DEPT. She is from Macedonia and now she works in Germany.

Lecture Topic: Digital Strategy Lessons Learned

Ms. Weverink organises an inspiring lecture and shares fascinating stories about the key concepts and ideas behind successful product innovation.

Lecture Topic: Conversion Rate Optimization

Daniel, has 8 years of experience in Digital Marketing (SEO, SEA, Social advertising email and CRO) and six years of experience at digital agencies. He use data driven insights to develop effective marketing techniques. In the lecture, Daniel discuss about the CRO, understanding of anchoring bias, design protocols, qualitative and quantitative research approach.

Lecture Topic: Visual Storytelling for Marketing

Kiril teaches full time at American University in Bulgaria (AUBG). He works on a mobile storytelling curriculum with emphasis on social research and visual marketing. His areas of research include social dynamics, based on global migration, transnationalism and migrant integration,and working with indigenous peoples of the American Southwest. Kiril is a member of the executive committee of Ethnografilm Festival, Paris, France. His collaborative documentary films have been screened in the United States, France, Germany, Netherlands, and Austria.

Lecture Topic: ChatGPT – Prompt Writing

Wouter, has a passion for everything about digital, currently he is the head of TO BE Found. His core values are creativity, freedom and personal growth.

Lecture Topic: Figma Demo

Youri is currently in charge of UX designer at DotControl and he is teaching remotely the course, ” Intro To Figma” at LABASAD’s online master in UI/UX design. His academic background includes Communication & Multimedia Design in Haagse Hogeschool Den Haag.

Lecture Topic: AI’s Role in Orchestrating Mega Marketing Campaigns

Bryan is B2C Sales manager at CRS Tours . His academic background includes Marketing Management at Hanze Hogeschool Groningen (Hanze University of Applied Sciences Groningen).

Lecture Topic: LinkedIn Growth Strategy

Lena (pronounced as Jenna with an “L”) is 2x corporate dropout and have turned her social media into a personal brand empire that generates 90% of her business revenue. She has helped her clients make $100k+ in sales in the past year using their content + simple funnels.

Lecture Topic: Creative Industry – A look behind the scenes of Creative

Lucas has experienced Social Strategist and Project Manager at Dentsu Creative Amsterdam with a track record of driving successful campaigns and managing creative projects and specialised in creative strategy and armed with strong analytical skills. His academic background includes a Master’s in Marketing from Vrije Universiteit Amsterdam.

Lecture Topic: UX Design for Digital Ecosystems for festivals (ADE) and museums (Moco)

Jeroen is an art-director with 15+ years of experience in branding and digital design. He started his career as a graphic designer, before moving into digital design and finally settling as art-director and team lead. Besides his design work He is a guest teacher at several CMD schools, and I’m co-founder of the Variable Font Course. Every two weeks he shares his thoughts on digital design with 2000+ subscribers in his newsletter Halfvet.

Lecture Topic: VR and AR in the Miniverse

Valeria Alinei is the CEO & Founder of LUMOS, a web agency based in Naples, Italy. Among the projects she follows, she works with GAV Projects, an interesting company operating with immersive technologies. GAV created the Miniverso, the possible future for websites integrating the most effective aspects of Metaverse, VR, AR and AI technologies.

Lecture Topic: Online Branding & Positioning

Ingmar is an innovative brand strategist, passionately making brands better, more authentic, and more effective. With more than 20 years of strategic experience and breakthrough thinking, he has become a leader in building brands in the digital age.

Lecture Topic: Google Analytics 4 & KPIs

Wout Gevers graduated from Avans University of Applied Sciences in 2022. Currently, he works as an online marketeer at Lead Today.

Lecture Topic: Digital Marketing Campaigns for FIN-Tech

Energetic communications executive and serial entrepreneur with 7+ years of expertise in driving innovative business development. Now exclusively focussed on the Financial Sector. My achievements have earned recognition, including the awards; the “Chamber of Commerce of the Netherlands Innovation Challenge” and the “Business Challenge for Consultancy & Entrepreneurship”.

Lecture Topic: Content Marketing

Bert has 20+ years of experience in cross-media business communication and publishing, such as strategic business development, communication strategies, content marketing concepts, and campaigns.

Lecture Topic: GDPR & the advertising ecosystem

Jana is one of our own here at Rotterdam University of Applied Sciences. Currently, she is balancing her final year of International Business & Languages alongside her consultancy position at bynd GmbH. If you have any inquiries about data privacy and how companies need to prepare for a cookieless future – it’s time to call Jana. Not only is her background in the matter extensive, her passion and excitement are apparent and inspiring.

Lecture Topic: Marketing Analytics

With a Master’s Degree in International Marketing and Business Analytics, Estrella is a freelancer working part-time at different companies in analytics, research, branding, and UX design. In her guest lecture, Estrella discusses the importance of data in marketing analytics and how data can be used to draw insights. Analytics and the ability to pinpoint useful information from data have truly proven that “data is the new oil”.

Lecture Topic: AI in Marketing

Justas Petronis is a passionate product management professional currently working as a Senior Product Manager at TheyDo. He serves as an instructor for Lithuania’s first Product Management course presented by The Atomic Garden Vilnius. He is also a mentor for aspiring female product managers through the Women Go Tech program. Furthermore, Justas enjoys bridging philosophical training with practical product strategy to create solutions that truly resonate with users. In his free time, you can find him indulging his lifelong passion for epistemology by teaching related courses.

Lecture Topic: SEO & AI

Ivano began as a self-employed video game developer, worked with Assembly and C programming, and collaborated with international gaming figures. He later focused on VR and SEO, achieving international acclaim in the 2007 SEO World Championship. He co-founded SEO Cube in 2012 and developed SEOZoom, a popular Italian SEO software with over 25 thousand clients worldwide.

Lecture Topic: Future of Media

More than 10 years of experience in sales, business development and entrepreneurship makes Erik a professional business partner. Erik is creative, result driven and empathetic. This makes him an expert in achieving results. Getting things done is his motto and he is passionate about technology, innovation and sports.

Lecture Topic: Growth Hacking

Justyna is a Growth Marketeer by passion and Strategic Manager by education. She has deep knowledge and hands-on experience in: content marketing, SEO, email marketing, marketing automation, copywriting and business development.

Lecture Topic: International Brand Positioning

Lisa Gray is a Senior Brand Manager at Nomad Foods. As a brand manager, she is responsible for meals at Iglo Nederland.

Lecture Topic: AB-Testing

Abigail is a full-stack product marketer with a master’s degree in Marketing five years of experience in digital marketing and six years of product marketing. With a background in market research and advertising, including running her own agency, Abigail’s area of expertise is simplifying complex B2B tech products, positioning them, and giving them a human voice to resonate with the audience. Abigail is an advocate for “dumbing things down“.

It’s hard to believe that a topic as intimidating as User Experience could be so interesting and surprisingly penetrable. When it comes to UX, Jeroen is able to make the complex clear and the clear compelling – something he firmly stands by. His experience in design creates an insightful and informative lecture that is centred around his knowledge and advice from the digital world.

Lecture Topic: Digital Campaigns

Roland has more than 8 years of experience in the financial industry. Besides his job, Roland is a student of the Executive MSc in Corporate Communication at the Rotterdam School of Management. In his lecture, he will focus on how digital communication is executed on a corporate level, and he also touches upon what (digital) marketing and communication can learn from each other.

Paul challenges user-centred design with the dynamic variables of the web in his lecture. Getting a understanding of what the user actually wants is critical for making your design successful.

Lecture Topic: Content Marketing on Instagram & TikTok

Kristen has more than 3 years of experience in creating effective content on Instagram and Tiktok for companies and brands.

Lecture Topic: Digital Marketing Trends

Cristian works as a data director at Dept – an international digital agency of experienced thinkers & makers, uniting creativity, technology, and data to reinvent & accelerate digital businesses. With the data teams at Dept we follow a simple principle: Build, Measure, Learn. Whatever the platform, campaign, or project: going live is not the end, it is the beginning. It is never finished.

Lecture Topic: Search Engine Optimization

Burcu has been an SEO specialist for the past three years and has worked at companies as About You and DEPT. In June 2024 , she became a Senior SEO.

Lecture Topic: Social Media Marketing

In her guest lecture, Chanté discusses the positive and negative aspects of Social media and guidance on crafting compelling content.

Lecture Topic: Social Media Campaigns

Esmé has been in the Marketing business for over six years, with an expertise for Social Media Marketing. Currently, she is a social advertising specialist at Maatwerk Online, where she develops and manages social media campaigns on platforms such as Meta, TikTok, LinkedIn, Pinterest and Snapchat, for both B2B and B2C markets.

Lecture Topic: Search Engine Optimization

Manon started her online marketing career as intern at Emixion in 2016. Since then, she has become an expert in SEO, and she is currently Team Lead SEO at DEPT.

Neli speaks about her journey as a brand manager at Agents of Style and as a fashion blogger at Defined Fashion. She introduces the students to the concept of affiliate marketing.

Lecture Topic: Data-Driven Marketing

With over 12 years of experience in different industries, I dare say that we have knowledge of marketing and sales within the B2B and non-profit sector. The work at Lead Today consists of exploiting marketing and sales opportunities in B2B and non-profit organisations to enable business growth.

Lecture Topic: Google Analytics & KPIs

Nienke started her marketing career in 2021 as Online Marketing Trainee at Lead Today. Since then, she has made her way up the ladder and she has grown into Medior Online Marketing at that same company.

Margot van Brakel has over 20 years of experience in communication and organisational change. In her lecture, she combines a philosophical vision with a practical approach to communication.

Lecture Topic: Customer Insights

Camilla shares her extensive knowledge and valuable experience on customer experience and customer engagement in today’s digital marketing world.

Martijn Hertog is a Marketing Automation specialist at Lead Today. During his lecture, Martijn spoke about marketing automation on a B2B level and revealed tips to get the most out of your platform.

During his lecture, Daniel provides an intriguing perspective on what SEO is and all the ways it impacts an e-commerce business.

Lecture Topic: Start-Up Bootcamp

Jorian leads an informative lecture on how you can greatly influence the end result by conducting small experiments with data-driven marketing.

This lecture is based on a series of sales workshops that Phuong has previously hosted at Hewlett Packard Enterprise. The topic of organisational identification was inspired by her earlier research on social selling.

Adilio consults companies to boost their SEO. He is a passionate marketeer who has a lot of experience to share.

Lecture Topic: Data-Driven Marketing

As an Email Marketer, Ron is the bridge between client needs and technology. In collaboration with the client, he develops awesome campaigns to inspire and excite people. Together with Campaign Developers, they translate these wishes into technology. This way they make sure that every recipient gets to see the right message without receiving unwanted emails.

Ferdinand teaches that it’s not just about being faster and having better quality, it’s also about using lean methodologies to offer the right education to the right people at the right time.

Lecture Topic: Digital Transformation

Steven discusses and hosts a thought provoking lecture around the question: “How does the digital transformation affect doing business?”

Lecture Topic: UX Design

Matthijs has a lot of experience in UX Design. He started at Expreszo in 2011 and he has been active in the field ever since.

Gabrijel can work with both front-end and back-end aspects of websites which allows him to understand and teach business logic from a technical and practical standpoint.

Anneloes Meijer is an Online Marketeer with experience in both B2B and B2C marketing. During her guest lecture, Anneloes highlights the differences between SEA and SEO as well as offering advice on search engine advertisements.

Lecture Topic: Google Analytics

“At Lead Today, we focus on the optimisation of the sales and marketing process of B2B and non-profit organisations with business growth as the main goal. I started at Lead Today with my traineeship, and I am currently working as Online Marketing Specialist. My expertise lies with SEA, SEO and social advertising. During the guest lecture I enjoyed sharing some insights about online marketing in practice by focusing on SEA and SEO.”

Anna shares her ongoing journey of social media marketing. Anna organises a creative and fun presentation full of real life example of social media campaigns.

Frans is well-known for his ability to recognise meaningless hype and identify whether solutions really fit the problem that they are marketed for. He talked about “the dark side of the Internet”.

Lecture Topic: SEO & Creative Content

Lok Sam Foo is a Digital Marketing Consultant in the SEO department of Dept Agency. Lok Sam is excited to share his experience at Dept Agency where he has helped clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need. His mastery in SEO allows him to host an exciting guest lecture full of knowledge and advice alongside real cases from his time at Dept Agency.

Lecture Topic: CX Strategy

Babiche is Head of Customer Experience and Marketing at one of the best financial providers in the Netherlands – Moneyou. Babiche leads an insightful guest lecture all about FinTech, customer experience and how the two overlap. Her true passion for users, UX design and technology has evolved over her 25 years of experience.

Lecture Topic: Technological Trends

Eduard Blacquière brilliantly introduces the digital marketing minor students into how digital marketing is used in organisations today. Additionally, he addresses the current and future technological trends.

Lecture Topic: Brand Experience

Adam specializes in brand creation, brand experience, communication design, and design thinking, working for the past 20 years leading design projects for global brands. Adam’s current role is Experience Director for Philips Experience Design, where he is driving inclusive brand experiences, and using creativity as a tool for sustainable growth.

Lecture Topic: Search Engine Advertising

After graduating from Rotterdam University of Applied Sciences and completing the Digital Marketing Minor in 2018, Furkan Erdogan – now a Social Media Advertising Specialist at Maatwerk Online – returned to his routes to host an interesting lecture alongside his colleague Michelle de Zeeuw. Furkan transferred his valuable knowledge on SEA, FaceBook campaigns and Google Ads into a practical and fun lecture.

Lecture Topic: Strategy & Creativity in Online Advertising

Roderick is a digital marketing professional with experience in content strategy, social media management, e-commerce and digital brand activations. Roderick guest lecture was full of inspiring and entertaining campaigns that left us wanting more.

Lecture Topic: International Brand Positioning

Becky is an FMCG marketing director with over 15 years experience of building global household brands. Having worked in the beer industry, baby food, pet food and now frozen food, she’s an advocate of accessible healthy eating in a sustainable way. Becky puts people development at the heart of her leadership. She is passionate about personal growth, the growth of those in her team, as well as those who will lead the industry in the future. She’s training to be a professional coach and enjoys sharing her experiences through public speaking at networking events and as a guest lecturer.

Lecture Topic: E-Commerce

In his current role as paid media consultant, Sebastien is responsible for helping clients and offering them tailor made strategic solutions regarding all paid media related challenges. I love to challenge myself, clients and colleagues to make sure that we adapt and learn in the dynamic field of digital marketing.

Guest Speakers

Philip Jordanov

Michelle de Zeeuw

Petia Maximova

Milan van der Maaten

Eva Herceg

Meike Weverink

Daniel Granja Baltazar

Kiril Kirkov​

Wouter Troost

Youri Bosselaar

Bryan Centen

Lena Sesardic

Lucas van Gog

Jeroen Disch

Valeria Alinei

Ingmar de Lange

Ingmar de Lange

Simon van den Heuvel

Bert van Loon

Jana van de Bos

Estrella Spaans

Justas Petronis

Ivano Di Biasi

Erik Dubbeldeman

Justyna Ciecierska

Lisa Gray

Abigail Egle Zilinskaite

Wouter Boer

Roland Krijger​

Paul Versteeg

Kirsten Bijl

Cristian van Nispen

Burcu Igit

Chanté Raghoenath

Esmé van Dijk

Manon Eijhout

Neli Zapryanova

Jaime Infante Ferreira

Nienke ten Voorden

Margot van Brakel

Camilla Borgmo

Martijn Hertog

Daniel Otten

Jorian Damen

Phuong Hoan Le

Adilio Soares Andrad

Ron Driesen

Ferdinand Koelewijn

Steven Westerkamp

Matthijs van Drunen

Gabrijel Gavranović

Anneloes Meijer

Marloes Cator

Anna Stoiloudi

Frans can der Reep

Lok Sam Foo

Babiche Tervoort

Eduard Blacquière

Adam Murphy

Furkan Erdogan

Roderick Prince

Jeroen de Ruijter

Becky Nascimento

Sebastien Girardin

Kiril Kirkov

Roland Krijger