Certifications & Courses

As a Digital Marketing Minor student, you will follow online marketing courses provided by Google which are designed to enhance your knowledge and grow your career. Each block requires at least one completed online course that will provide you with a certificate after completion. Both certificates are compulsory and a prerequisite to pass the individual assignment. 
All of the certificates and courses are aligned with the course content.

Compulsory Certificates

Google Fundamentals of Digital Marketing
Google Fundamentals of Digital Marketing (40h - Free)

The Google Fundamentals of digital marketing course is the compulsory certificate for Block 1. The Fundamentals of Digital Marketing will teach you the basics of digital marketing with different assignments and real-life examples.

Google Analytics 4
Google Analytics 4 (8h - Free)

The Google Analytics 4 is the compulsory certificate for Block 2. The course will guide you through the basics of Analytics with practice in the interface.

Additional Certifications & Courses

You are also strongly encouraged to obtain additional certificates from other credible providers in digital marketing. You are entitled to receive a bonus point of 0.5 per block if you obtain one or more additional certificates. The courses that have a yellow certification badge, give a certificate when successfully completing the course.

Digital Marketing Certifications and Courses

hubspot, mockup
Hubspot Academy - Social Media Marketing
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Hubspot Academy - SEO
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Hubspot Academy - Content Marketing
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Hubspot Academy - Email Marketing

Coding and Data Certifications and Courses

codeacademy, certificate
CodeAcademy - Coding
sololearn, certification
Sololearn - Coding
Google Digital Garage - Basics of Coding
Google - Basics of Coding (1h - Free)
analytics, certificates
Google Analytics Academy

UX Certifications and Courses

Coursera - UX Design Fundamentals
Coursera - UX Design Fundamentals
Figma - Learn Design certificate
Figma - Learn Design
Coursera - Visual Elements of User Interface Design
Coursera - Visual Elements of User Interface Design
certificate
Gymnasium - UX Fundamentals

Website & UX Design Certifications and Courses

wix
Wix
wordpress web design course
WordPress - Web Design
Coursera - Web Design for Everybody
Coursera - Web Design for Everybody
Coursera - UX Design Professional
Coursera - UX Design Professional

Career and Personal Development Certifications and Courses

Build Confidence with Self-Promotion
Build Confidence with Self-Promotion (1h - Free)
Google - Effective Networking
Effective Networking (1h - Free)
Google - Business Communication
Business Communication (1h - Free)
Google - Storytelling and Design
Storytelling & Design (1h - Free)

Other Recommended Certifications and Courses

Microsoft Advertising Certifications
Microsoft Advertising Certifications
Khan Academy - Coding Courses certificate
Khan Academy - Coding Courses
Meta Certification
Meta Certification (Meta for Business)
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Stukent Mimic Pro