Certifications & Courses

As a Digital Marketing Minor student, you will follow online marketing courses provided by various platforms, including Google, which are designed to enhance your knowledge and grow your career. Each block requires two completed online courses, one of “Compulsory Certificates” and one of your choice, that will provide you with a certificate after completion. All certificates are mandatory and a prerequisite to pass the individual assignment. 
All of the certificates and courses are aligned with the course content.

Compulsory Certificates

Google Fundamentals of Digital Marketing
Google Fundamentals of Digital Marketing (40h - Free)

The Google Fundamentals of digital marketing course is the compulsory certificate for Block 1. The Fundamentals of Digital Marketing will teach you the basics of digital marketing with different assignments and real-life examples.

Google Analytics 4
Google Analytics 4 (8h - Free)

The Google Analytics 4 is the compulsory certificate for Block 2. The course will guide you through the basics of Analytics with practice in the interface.

Additional Certifications & Courses

You are also strongly encouraged to obtain additional certificates from other credible providers in digital marketing. You are entitled to receive a bonus point of 0.5 per block if you obtain one or more additional certificates. The courses that have a yellow certification badge, give a certificate when successfully completing the course.

HubSpot Digital Marketing Courses

SEO hubspot certification
SEO Marketing (4h - Free)
hubspot social media marketing certificate
Social Media Marketing (5h - Free)
Inbound marketing
Inbound Marketing (5h - Free)
Digital Advertising (3h - Free)
Content Marketing (8.5 - Free)
Digital Marketing hubspot course certificate
Digital Marketing (5.5h - Free)
AI For Marketing (3h - Free)
hubspot email marketing certificate
Email Marketing (4h - Free)
Growth Design (5h - Free)

Coding & Data Courses

CodeAcademy Coding Courses (Free)
Sololearn Coding Courses certificate
Sololearn Coding Courses (Free)
Google Digital Garage - Basics of Coding
Google - Basics of Coding (1h - Free)
Introduction to HTML alison certificate
Introduction to HTML (4h - Free)

Website & UX Design Courses

Wix - Web Design certification
Wix - Web Design (Free)
Coursera UX Design Fundamentals certification
UX Design Fundamentals (16h - Free)
wordpress web design course
WordPress - Web Design
Coursera - Visual Elements of User Interface Design (18h)
User Interface Design (18h - Free)
UI & UX Design for Beginners certification course great learning
UI & UX Design (1.5h - Free)
CodeAcademy Web Design Courses certification
CodeAcademy Web Design Courses (Some Free)
Introduction to Web Design certification google course
Introduction to Web Design (1h - Free)
Graphic Design Photoshop goodlearning course certificate
Graphic Design Photoshop (1.5h - Free)

Google Career & Personal Development Courses

Build Confidence with Self-Promotion
Build Confidence with Self-Promotion (1h - Free)
Google - Effective Networking
Effective Networking (1h - Free)
Google - Business Communication
Business Communication (1h - Free)
Google - Storytelling and Design
Storytelling & Design (1h - Free)

Other Recommended Certifications and Courses

Microsoft Courses (Free)
SEMrush - SEO Fundamentals certificate
SEMrush - SEO Fundamentals (1h - Free)
Create a Promotional Video using Canva
Coursera - Create a promotional video with Canva (1.5h - Free)
Data Camp - Data Analysis Courses
SEMrush - Advanced Content Marketing with Brian Dean
Meta Business Courses certificate
Meta Business Courses (Free)
Marketing Analytics semrush course certificate
SEMrush - Marketing Analytics (2h - Free)
Attract and Engage Customers with Digital Marketing
Coursera - Attract and Engage Customers with Digital Marketing (14h - Free)
Data Camp - Data Visualization Courses
MailChimp - Email Marketing
MailChimp - Email Marketing (Free)
Khan Academy - Coding Courses certificate
Khan Academy - Coding Courses (Free)
The Strategy of Content Marketing
Coursera - The Strategy of Content Marketing (20h - Free)
Meta - Social Media Marketing Specialist
Stukent Mimic Pro Simternship Certificate
Digital Marketing Simternship (Paid)
Canva Design Courses certification
Canva - Design Courses (Free)
Increase Engagement to your Instagram Business Profile
Coursera - Increase Engagement to your Instagram Business Profile (2h - Free)
Great Learning - Social Media Marketing