Have you heard about the TikTok app recently? It’s among the most popular social media platforms today, enabling users to create, edit, share, and explore short-form videos. These videos typically revolve around viral trends, dances, lip-syncing, and entertaining ideas. What is TikTok Marketing? TikTok marketing involves using the platform’s short-form
Data plays an important role in helping marketers and companies create smarter, more effective marketing strategies. But with so many platforms and campaigns generating data, it can quickly become overwhelming to manage. That’s where marketing analytics tools for marketing come in—they bring all that scattered data together, making it easier
Digital marketing is a field that is evolving all the time and for 2025 marketing technology trends will be driven by technological advancements, personalization and data. If you are currently working on your marketing strategy, it’s important to stay ahead of these trends as they represent a digital transformation reshaping
Marketing is an ever-evolving industry, so marketers must continually educate themselves and stay current. Whether you are just starting out in marketing or already been in the game for a while, completing online marketing certifications can help you stay up to date and gain more skills and knowledge in the
According to Keller, when it comes to online branding, there are two main issues: what makes a strong brand and how do you build a strong brand. There are two main online branding frameworks that we will talk about in more detail today: the Keller’s Brand Equity Model also called
The CV, and especially the Cover Letter, are concepts of the past. A portfolio website is the thing of the future. Do you agree? Well, in this case, you might like this blog post! As Digital Marketing executives, our work tends to be extremely creative and complex. As well, the Digital Marketing work field is growing and competition is more intense every year.
Whether you’re putting together your first draft of the DMP or if you’ve just landed your first job in the digital marketing world, it’s become clear that understanding your company’s customers is arguably the most important factor to success. However, taking on this responsibility can be quite daunting.
Four Marketing Tactics Changed by Marketing Automation Just when you think you’re getting the hang of digital marketing, it turns out that everything you learned is no longer needed thanks to AI. Yet, as a society, we don’t necessarily agree with that. The thought that a machine can replace you
Three Metrics to Improve Your Landing Pages Key performance indicators are extremely valuable to companies performing in the digital market. One of the main advantages of selling online is that almost everything can be tracked and traced. Whether you want to report that you are making sales from a landing
