According to Keller, when it comes to online branding, there are two main issues: what makes a strong brand and how do you build a strong brand. There are two main online branding frameworks that we will talk about in more detail today: the Keller’s Brand Equity Model also called
The CV, and especially the Cover Letter, are concepts of the past. A portfolio website is the thing of the future. Do you agree? Well, in this case, you might like this blog post! As Digital Marketing executives, our work tends to be extremely creative and complex. As well, the Digital Marketing work field is growing and competition is more intense every year.
Whether you’re putting together your first draft of the DMP or if you’ve just landed your first job in the digital marketing world, it’s become clear that understanding your company’s customers is arguably the most important factor to success. However, taking on this responsibility can be quite daunting.
Four Marketing Tactics Changed by Marketing Automation Just when you think you’re getting the hang of digital marketing, it turns out that everything you learned is no longer needed thanks to AI. Yet, as a society, we don’t necessarily agree with that. The thought that a machine can replace you
Three Metrics to Improve Your Landing Pages Key performance indicators are extremely valuable to companies performing in the digital market. One of the main advantages of selling online is that almost everything can be tracked and traced. Whether you want to report that you are making sales from a landing
What Is Digital Marketing: A Basic Guide There are plenty of businesses offering the same set of products and services as you. It is merely next to impossible to appear at the top of the search engine results if you do not already have a well-thought plan in your
Six Steps to Develop a Digital Marketing Campaign Marketing campaigns always include a message or offering that is new and creative. However, campaigns often don’t pay off without defining and describing the right elements of which they consist. Smart Insights has a hands-on template ready for marketeers to create a
